NBC Universal Reporting Analyst, Consumer Insights in Orlando, Florida

Reporting Analyst, Consumer Insights

Marketing & Sales


Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

JOB SUMMARY : The Consumer Insights team at the Universal Orlando Resort™ conducts research among guests and future visitors to learn about them and their experience, using survey research as well as other approaches. The Reporting Analyst with the Systems Team within Consumer Insights provides insight for leaders across the resort by creating, modifying, and producing ongoing report templates, dashboards, and other data visualizations. Core to this function is their involvement in producing reports on a regular basis (weekly, monthly, quarterly, yearly) to keep resort leaders informed on the performance of their teams and the business. The CI Reporting Analyst also works with research analysts and other colleagues to take survey data points and tell a story with them, understanding their vision in order to make it a reality. To be successful in this position, candidates should have experience in both creating and implementing changes to ongoing reports, along with an affinity for design and displaying information. As these reports will be used regularly to inform key decisions within Universal Parks and Resorts, candidates should have a strong desire to display information that is fully validated, easy to understand, and delivered on time. This is a salaried position.


  • Produces and validates ongoing reports generated from Tableau report templates on a regular weekly, monthly, quarterly, and yearly basis.

  • Modifies existing ongoing report templates and dashboards built in the Tableau reporting platform.

  • Collaborates with colleagues to create new ongoing report templates, dashboards, and other visualizations from collected survey data in the Tableau reporting platform (or other tools).

  • Works on self-directed special projects to enhance professional abilities, department initiatives, or efficiencies.

  • Provides guidance and recommendations to colleagues on data visualization options, including industry trends, and best practices.

  • Maintains familiarity on all systems and processes utilized by the CI Systems team.

SCOPE: Given the importance of the Consumer Insights technical infrastructure as it relates to the divisions ability to deliver key data to senior leadership, this position will need to influence decisions of important nature requiring high degree of tact.


  • Intermediate to advanced experience with the Tableau reporting platform.

  • Solid understanding and experience creating database-driven report templates and dashboards, as well as modifying existing report templates and dashboards.

  • Willingness to produce reports on a regular weekly, monthly, quarterly, or yearly basis containing primary research, ultimately utilized by leaders at all levels within Universal Parks and Resorts.

  • Desire to take proactive ownership of the accuracy and timeliness of reported data.

  • Desire to work with colleagues to design the most effective data visualizations in reports and dashboards that identify trends and unlock key insights.

  • Technical and quantitative reasoning skills with a desire to understand survey questionnaires, research methodologies, and the purpose of the research.

  • Highly collaborative team player who is focused, self-motivated, detail oriented, accurate, and flexible – able to quickly adapt to changing priorities and tight timelines.

  • Familiarity with databases and Structured Query Language (SQL) will help in this position.

  • Understanding of statistical concepts such as significance testing, weighting, Z-Test, etc. will help in this position.

  • Familiarity with survey data variable types and nuances will help in this position.

  • Familiarity with Qualtrics survey software platform will help in this position.

  • Familiarity with SPSS or similar analytical software will help in this position.

  • Familiarity with Alteryx data transformation software will help in this position.

EDUCATION: Bachelor’s degree is required.

EXPERIENCE: 3-5 years of exemplary performance as a CI Associate Reporting Analyst, or equivalent experience in report and dashboard creation and maintenance, or an equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Parks & Resorts via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Parks & Resorts HR/Recruitment will be deemed the sole property of Universal Parks & Resorts. No fee will be paid in the event the candidate is hired by Universal Parks & Resorts as a result of the referral or through other means.


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